THIS IS ALIVE AND WELL
ABOUT ALIVE AND WELL
Alive and Well is a design-led furniture brand born in the in-between — where taste meets impulse, and function meets feeling. Rejecting mass production and copy-paste interiors, the brand curates furniture and living objects that are deeply personal, expressive, and intentional. Rooted in Danish design principles yet reinterpreted through a bold, sensory lens, Alive and Well creates pieces that don’t just furnish a space, but give it character. This is furniture designed to be lived in, felt, and remembered reflective of individuality, communal living, and life in motion.
APPROACH
The Alive and Well identity is built on a modular, grid-driven system that balances structure with soul. A custom logotype designed on a precise 5×5 grid anchors the brand, while the N-shaped chair logomark acts as a flexible symbol shifting across icons, animations, and applications to express adaptability and emotion.
A rich, grounded color palette and geometric typography create sensory depth with clarity and intention. Across imagery, print, social, and physical touchpoints, the brand comes alive through texture, movement, and lived-in moments. The result is a cohesive system that feels confident yet poetic, turning everyday living into an artful, personal experience unmistakably Alive and Well.
