When designing Bouchée’s apparel line, we wanted it to reflect the brand’s wondrous world by drawing inspiration from the place and process that started it all. The collection is built around a central artwork depicting the creation process, influenced by the Art Deco architecture of El Korba, where their first location opened. This artwork became the source for apparel elements that feel as luxurious and effortlessly cool as country club merch. Creative copywriting, embroidery, and menu-inspired illustrations were used so that every piece feels like a complete work of art, all in perfect harmony with the Bouchée brand.