For Jiki’s first limited-edition drop, we designed both the branding and the tableware collection. The visual identity features symbolic illustrations in a Victorian-style etching technique, each organism representing themes like love, joy, and connection. A refined serif logomark conveys luxury, while burnt red and turquoise contrast through harmonious gradients. Slightly modern typography balances the traditional elements. These illustrations appear as scenic artworks on the tableware, making them collectible and emblematic of the brand’s debut. The packaging also serves as a collectible, with each box featuring an illustration and alternating use of the brand’s colorways.