THIS IS JIKI
ABOUT JIKI
JIKI is a modern plateware brand that celebrates joy, individuality, and meaningful connection. Designed to break away from traditional porcelain norms, it offers vibrant, limited-edition collections that turn everyday meals into expressive moments. Each piece blends function and artistry, bringing color, energy, and a fresh perspective to table settings. With a focus on accessibility and emotional resonance, JIKI reimagines plateware as a central part of daily life bold, beautiful, and uniquely personal.
APPROACH
We approached JIKI’s branding by emphasizing its core values: creativity, joy, and authenticity. Through a unified brand identity, we showcased its capsule collections as part of one strong, expressive voice. The visual system combines custom typography and a bold red-teal palette to reflect both the energy and balance the brand represents. Every detail from tone to design was crafted to appeal to modern consumers who value originality, quality, and meaningful design in their everyday experiences.
